Maximizing Trade Show Success: How DeepGreen Design Connects with Global Retailers and Resellers

Deepak Madnani, DeepGreen Design

September 26, 2024

Furniture Tradeshows are a vital platform for the industry and especially furniture manufacturers, offering opportunities to showcase products, network, and gain insights into market trends. However, the world of tradeshows varies significantly across different regions, particularly between the U.S., China, and Vietnam. This blog explores how DeepGreen Design maximizes its trade show success by understanding these differences and catering to diverse buyer needs.

The Importance of Trade Shows for Furniture Manufacturers

Understanding Market Dynamics

Each region's trade shows attract different types of participants and buyers, from retailers to designers, shaping the kind of relationships you can build and the opportunities available. Knowing what each market offers is crucial for manufacturers looking to expand their reach, and importantly, the importance of finding the right supplier. The definition of ‘supplier’ can also be expanded to include direct manufacturer or a value-added furniture supplier that works with multiple manufacturers and offers other benefits and capabilities that cannot be offered when working with one manufacturer.

Key Differences Between Trade Shows

United States

Target Buyers: U.S. trade shows attract a mix of retailers, project managers, and interior
Exhibitor Landscape: While U.S. shows feature fewer factories from China, they provide opportunities for collaboration with high-quality brands and design companies who are locally based in the US.
Buyer Needs: Focus on retail programs, bespoke designs, and quality assurance.
The shows here target the local market.

China

Exhibitor Focus: Primarily showcases factories, with a strong presence of domestic manufacturers and design companies.
Quality Concerns: Quality can be inconsistent, which makes careful selection crucial for buyers looking for reliable partnerships. This can be said for selecting and onboarding any supplier of course but due to the large range of suppliers, this is where working with a reputable supplier is critical to the selection process.
Buyer Needs: Often centered on sourcing, but buyers should be vigilant about quality control.
The show targets international buyers although the US buyers don’t attend much due to tariff challenges. The rest of the world does attend and there are opportunities to target the local market.
This is a key show for DeepGreen and we have one of our showrooms in Dongguan, China.

Vietnam

Design-Centric: Tradeshows in Vietnam predominantly feature design companies, emphasizing innovative concepts and styles.
Emerging Opportunities: Vietnam is becoming an increasingly attractive sourcing hub for manufacturers looking for unique designs, competitive pricing and to diversify from China.
Buyer Needs: Focus on collaboration with design firms and sourcing unique pieces.
The show targets international buyers, including the US but many have complained that the show is relatively small.

Other Regions

Malaysia: Primarily factories from Malaysia, with limited material offerings, often appealing to manufacturers seeking specific supply needs.
Indonesia: Features smaller factories from Indonesia, which may provide unique craftsmanship but vary in capacity and capabilities.
India: Similar to Malaysia and Indonesia, many factories local factories present with inconsistent quality, necessitating thorough vetting.
Germany (Koln): Attracts design companies and brands and some factories from Asia, with a focus on high-quality design.

DeepGreen Design: Your Strategic Partner

Global Trade Show

At DeepGreen Design, we recognize the diverse buyer needs across these regions. Our participation in trade shows allows us to connect with global retailers and resellers effectively. Here’s how we leverage our expertise:

Wide Capabilities: We specialize in a variety of materials, including timber, glass, metal, marble, ceramic, and concrete, allowing us to cater to different style groups—from Scandinavian to urban luxury.
Comprehensive Offerings: Our product range encompasses all living spaces: living rooms, dining areas, and bedrooms, making us a one-stop solution for buyers.
Supplier Development: We understand that finding a supplier is just the first step; developing that supplier relationship can take 6 to 18 months. We are committed to nurturing these partnerships, ensuring that our clients receive consistent quality and design-forward solutions.

Choosing the Right Trade Show

When deciding which tradeshow to attend, consider your specific needs and strengths. Are you looking for stock availability, unique design collaborations, or expansion of your supply base? Aligning your objectives with the right tradeshow will enhance your chances of success.

Conclusion

Maximizing trade show success requires strategic insights and a deep understanding of the regional landscape. DeepGreen Design exemplifies this approach by connecting with global retailers and resellers while providing comprehensive solutions. Our focus on quality, responsible manufacturing, design-forward thinking, and relationship development makes us the ideal partner for furniture manufacturers navigating the competitive market.

Explore our latest collections and insights in our Spring/Summer 2024 Catalog. [Click here to view the catalog.]

FAQs

What are the benefits of attending trade shows for furniture manufacturers?

Trade shows offer opportunities to showcase products, connect with potential clients, gain insights into market trends, and build valuable industry relationships.

How do trade shows in the U.S. differ from those in China and Vietnam?

U.S. trade shows attract a diverse mix of buyers, including retailers and designers, while Chinese shows primarily feature factories. Vietnamese shows are more design-focused, showcasing innovative concepts.

What should manufacturers consider when choosing a trade show to attend?

Consider your target audience, the types of products you want to showcase, and the specific market needs you aim to address. Different tradeshows cater to varying buyer interests.

How long does it typically take to develop a supplier relationship?

Developing a supplier relationship can take 6 to 18 months, involving consistent communication, quality checks, and collaboration to ensure mutual growth.

Why is it important to focus on quality when selecting suppliers?

Quality is crucial for maintaining brand reputation and customer satisfaction. Working with reliable suppliers ensures consistency and excellence in your product offerings.

How can DeepGreen Design assist in navigating international markets?

With extensive experience, on-the-ground teams and connections to global retailers and resellers, DeepGreen Design helps customers expand their manufacturing reach while providing insights into market trends and consumer preferences.

Let's collaborate on your next product line.

Tell us what you have in mind and we'll make it happen.

Be the first to know when we launch new designs.

Furniture

Services

About Us